The visual identity was what was pioneering
“That packaging was identifiable, but it was really neutral and sort of fit in anywhere. I think the visual identity was what was pioneering. It didn’t look like the older niche brands,” recalled perf...
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“That packaging was identifiable, but it was really neutral and sort of fit in anywhere. I think the visual identity was what was pioneering. It didn’t look like the older niche brands,” recalled perfume writer and historian Jessica Murphy of the early days of Byredo. In the two decades since, Byredo has expanded from a […]