The idea of chasing Gen Z spend at all costs
Long perceived as beauty’s all-round most sought-after demographic, Gen Z’s position as the sector’s most critical group is being challenged in 2026 as high-spenders Gen X and boomers drive forward ke...
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Long perceived as beauty’s all-round most sought-after demographic, Gen Z’s position as the sector’s most critical group is being challenged in 2026 as high-spenders Gen X and boomers drive forward key market growth. Although those born between 1997 and 2012 are still crucial for brands due to their ability to drive trends, culture and behavioural […]