The Everlane Example: Lessons From The Once-Darling DTC Brand Selling (Out) To Shein

For a generation of consumers sold on the ideal that fashion could be stylish and ethical at the same time, news of Everlane’s sale to Shein this week is an unsettling development. Reported first by the publication Puck News, the deal values the once-megawatt direct-to-consumer apparel brand at roughly ... The post The Everlane Example: Lessons From The Once-Darling DTC Brand Selling (Out) To Shein appeared first on Beauty Independent.