Sticking Power: Why Nail Care Stopped Being Beauty’s Afterthought
For decades, the nail industry was relegated to the periphery of the beauty conversation. Viewed primarily as a service-dependent model dominated by salons and low-barrier-to-entry drugstore staples, ...
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For decades, the nail industry was relegated to the periphery of the beauty conversation. Viewed primarily as a service-dependent model dominated by salons and low-barrier-to-entry drugstore staples, the category lacked the premiumization and high-velocity brand-building momentum that defined segments like skincare or haircare. However, a seismic shift has occurred in recent years. Catalyzed by ... The post Sticking Power: Why Nail Care Stopped Being Beauty’s Afterthought appeared first on Beauty Independent.