Some Beauty Brands Leave TikTok Shop As Its Economics Don’t Add Up
Commanding nearly 20% of the $87 billion social commerce market in the United States in 2025, TikTok Shop has quickly become an essential discovery driver for beauty brands, but some emerging brands a...
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Commanding nearly 20% of the $87 billion social commerce market in the United States in 2025, TikTok Shop has quickly become an essential discovery driver for beauty brands, but some emerging brands are choosing to walk away as the platform continues to scale aggressively. Heaux Cosmetics ... The post Some Beauty Brands Leave TikTok Shop As Its Economics Don’t Add Up appeared first on Beauty Independent.