Shoppers seeking individuality
Sales at Selfridges’s fragrance hall on Oxford Street are up almost 20 per cent on last year, while average customer spending on perfumes has increased by nearly a fifth compared with two years ago. T...
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Sales at Selfridges’s fragrance hall on Oxford Street are up almost 20 per cent on last year, while average customer spending on perfumes has increased by nearly a fifth compared with two years ago. The department store says demand is increasingly being driven by shoppers seeking individuality, rather than the reassurance of familiar luxury brands. […]