Sephora Gets Edgier In Fragrance With Niche Global Brands
With Kayali as the No. 1 fragrance brand at Sephora last year, the retailer appears to have learned its customers have a taste for international influences. Now, it’s pushing further in that direction...
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With Kayali as the No. 1 fragrance brand at Sephora last year, the retailer appears to have learned its customers have a taste for international influences. Now, it’s pushing further in that direction by bringing in Borntostandout and Fugazzi, two rising global fragrance brands selling scents with an attitude. Founded by Bram ... The post Sephora Gets Edgier In Fragrance With Niche Global Brands appeared first on Beauty Independent.