The Rise of Gender-Neutral Fragrances in 2025
Industry analysis shows a 40% increase in unisex fragrance launches as brands respond to changing consumer preferences.
By Jane Smith
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The fragrance industry is experiencing a significant shift as more brands embrace gender-neutral scents. Our analysis of 2025 launches shows that 40% of new releases are marketed as unisex, compared to just 15% five years ago.
Key findings:
- Younger consumers (Gen Z and Millennials) are driving this trend
- Traditional gendered marketing is becoming less effective
- Niche brands are leading the way, with mainstream brands following
Top performing unisex launches include Tom Ford's Ombre Leather, Byredo's Gypsy Water, and Le Labo's Santal 33.
Key findings:
- Younger consumers (Gen Z and Millennials) are driving this trend
- Traditional gendered marketing is becoming less effective
- Niche brands are leading the way, with mainstream brands following
Top performing unisex launches include Tom Ford's Ombre Leather, Byredo's Gypsy Water, and Le Labo's Santal 33.