POV Beauty’s Sephora Debut Will Stress-Test TikTok’s Beauty Boom
Mikayla Nogueira may be TikTok’s reigning beauty queen, but as her beauty brand POV Beauty heads to Sephora this fall, co-founder and CEO Ani Hadjinian asserts the company has been building for retail...
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Mikayla Nogueira may be TikTok’s reigning beauty queen, but as her beauty brand POV Beauty heads to Sephora this fall, co-founder and CEO Ani Hadjinian asserts the company has been building for retail from day one. “Retail is a different muscle,” says Hadjinian, who previously helped shepherd Augustinus Bader and Bobbi Brown at ... The post POV Beauty’s Sephora Debut Will Stress-Test TikTok’s Beauty Boom appeared first on Beauty Independent.