No Influencers, No Big Ad Spend: Anti-Wellness Brand Sleep Or Die’s Badass Build
Before its flagship product, Sleep Strips, even launched, Sleep Or Die amassed a 4,000-person waitlist and a 500-member community of loyal fans known as the Zombie Club by embracing a rebellious brand...
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Before its flagship product, Sleep Strips, even launched, Sleep Or Die amassed a 4,000-person waitlist and a 500-member community of loyal fans known as the Zombie Club by embracing a rebellious brand identity that’s more reminiscent of a punk band than a wellness startup, an approach that helped it secure $1 million in ... The post No Influencers, No Big Ad Spend: Anti-Wellness Brand Sleep Or Die’s Badass Build appeared first on Beauty Independent.