Köppen’s Whole-Mouth Care System Gives Oral Care The Aesop Touch
Beauty’s startup economy has long cycled through shorthand comparisons. First came brands aspiring to be the “Drybar of” a category, followed by the “Glossier of” a direct-to-consumer niche and the “G...
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Beauty’s startup economy has long cycled through shorthand comparisons. First came brands aspiring to be the “Drybar of” a category, followed by the “Glossier of” a direct-to-consumer niche and the “Goop of” clean beauty or wellness. Today, increasingly, comparisons are emerging around brands building the “Aesop of” everyday essentials by transforming them into elevated ... The post Köppen’s Whole-Mouth Care System Gives Oral Care The Aesop Touch appeared first on Beauty Independent.