Japanese-Inspired Deau Skin Is Betting Consumers Are Ready To Graduate From K-Beauty
Japanese beauty has long lived in Korean beauty’s shadow in the U.S. Deau Skin believes consumers are ready for a skincare philosophy centered on quality over novelty. “Korean beauty tends to be trend...
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Japanese beauty has long lived in Korean beauty’s shadow in the U.S. Deau Skin believes consumers are ready for a skincare philosophy centered on quality over novelty. “Korean beauty tends to be trend-driven and fast-moving,” says Deau Skin founder Hina Mian. “Japanese beauty is about intention over intensity and restraint and respect for ... The post Japanese-Inspired Deau Skin Is Betting Consumers Are Ready To Graduate From K-Beauty appeared first on Beauty Independent.