Influencer Samantha Ravndahl’s Makeup Brand Auric Shuts Down

Auric, the makeup brand founded by Canadian beauty influencer Samantha Ravndahl, is shutting down after five years in business. The closure underscores how difficult it can be to turn a large online audience into an enduring beauty business, even for brands with devoted fans. Ravndahl, better known as ssssamanthaa on social media, has ... The post Influencer Samantha Ravndahl’s Makeup Brand Auric Shuts Down appeared first on Beauty Independent.