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In The TikTok Era, Ipsy Is Betting On IRL Beauty Discovery

Ipsy is thinking outside the box, literally, leaning into creators, regional activations and IRL experiences as it attempts to stay culturally relevant in a beauty industry that has absorbed many of i...

May 14, 20264 views
In The TikTok Era, Ipsy Is Betting On IRL Beauty Discovery
Ipsy is thinking outside the box, literally, leaning into creators, regional activations and IRL experiences as it attempts to stay culturally relevant in a beauty industry that has absorbed many of its early innovations. Along with FabFitFun, Ipsy is one of the few beauty subscription box companies of consequence left standing. Birchbox, ... The post In The TikTok Era, Ipsy Is Betting On IRL Beauty Discovery appeared first on Beauty Independent.

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#beauty