How Haircare Became Prestige Beauty’s Hottest Category

Haircare has officially overtaken fragrance as the fastest-growing category in prestige beauty after years of fragrance’s momentum dominating the industry conversation. According to first quarter data from market research firm Circana, prestige haircare sales rose 10% versus 7% each for fragrance and skincare and 2% for makeup. Prestige haircare also ranked as one ... The post How Haircare Became Prestige Beauty’s Hottest Category appeared first on Beauty Independent.