How Amazon Is Conquering Beauty
A month before Poom Cosmetics launched in 2025 and before it even had inventory on hand, founder Irene Ham heard from an Amazon emerging brands specialist who had spotted traction around the makeup br...
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A month before Poom Cosmetics launched in 2025 and before it even had inventory on hand, founder Irene Ham heard from an Amazon emerging brands specialist who had spotted traction around the makeup brand’s early TikTok content and preorders and wooed it to the e-tailer with incentives including advertising credits, shipping ... The post How Amazon Is Conquering Beauty appeared first on Beauty Independent.