Grüns Rode A 3:1 LTV:CAC Ratio To A $1.2B Exit. Many Brands Misunderstand The Metric.
It was more than a delicious and nutritious green gummy that made Grüns worth roughly $1.2 billion to Unilever. Underpinning its success was a relentless focus on a ratio borrowed from the software in...
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It was more than a delicious and nutritious green gummy that made Grüns worth roughly $1.2 billion to Unilever. Underpinning its success was a relentless focus on a ratio borrowed from the software industry that has become CPG’s unicorn quotient: a 3:1 lifetime value-to-customer acquisition cost target. But numbers can deceive. Plenty of brands ... The post Grüns Rode A 3:1 LTV:CAC Ratio To A $1.2B Exit. Many Brands Misunderstand The Metric. appeared first on Beauty Independent.