Beauty’s Gray Area: What’s The Line Between Dupes, Benchmarking And Reverse Engineering?
While dupes have dominated beauty industry conversation recently, two common behind-the-scenes practices—benchmarking and reverse engineering—often raise similar questions around imitation and origina...
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While dupes have dominated beauty industry conversation recently, two common behind-the-scenes practices—benchmarking and reverse engineering—often raise similar questions around imitation and originality. To understand the distinctions between these practices, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 14 consultants, product developers, cosmetic chemists and founders the ... The post Beauty’s Gray Area: What’s The Line Between Dupes, Benchmarking And Reverse Engineering? appeared first on Beauty Independent.