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Amazon Beauty’s Winner-Take-More Dynamics

As the beauty category expands on Amazon, sales are increasingly consolidating around brands aggressively leveraging the platform as a growth engine rather than simply a replenishment channel. Accordi...

May 19, 20263 views
Amazon Beauty’s Winner-Take-More Dynamics
As the beauty category expands on Amazon, sales are increasingly consolidating around brands aggressively leveraging the platform as a growth engine rather than simply a replenishment channel. According to a report from beauty e-commerce agency Navigo, the number of bestselling beauty brands on Amazon decreased from 148 to 123 during the first quarter ... The post Amazon Beauty’s Winner-Take-More Dynamics appeared first on Beauty Independent.

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#brand#beauty