10 Factors Retail Buyers Weigh When Deciding Which Beauty Brands Earn Shelf Space
In 2018, Beauty Independent asked Kelly St. John, founder and CEO of strategic growth advisory KSJ Collective and former VP and DMM for beauty at Neiman Marcus, for 10 tips on how emerging brands coul...
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In 2018, Beauty Independent asked Kelly St. John, founder and CEO of strategic growth advisory KSJ Collective and former VP and DMM for beauty at Neiman Marcus, for 10 tips on how emerging brands could win over beauty retailers. Nearly a decade later, much of her guidance still holds true. The ... The post 10 Factors Retail Buyers Weigh When Deciding Which Beauty Brands Earn Shelf Space appeared first on Beauty Independent.