Van Cleef & Arpels

Founded in 1896 by Alfred Van Cleef and his father-in-law Salomon Arpels in Paris, Van Cleef & Arpels is a revered name that blends exquisite craftsmanship with the allure of enchantment in its fragrance line. Distinctive for infusing the opulence and imagination of high jewelry into its perfumes, the brand stands out for its artistic approach and the use of rare ingredients, creating olfactory masterpieces that echo its legacy of sophistication. Among its notable achievements, the fragrance "First" launched in 1976, heralded as a revolutionary scent, encapsulating the brand's philosophy of blending tradition with innovation to craft timeless elegance.