Juicy Couture

Founded in 1997 in Los Angeles by Pamela Skaist-Levy and Gela Nash-Taylor, Juicy Couture quickly rose to prominence with its playful, bold aesthetic, seamlessly extending this ethos into its fragrance line. Known for their distinctive approach to scent, Juicy Couture fragrances encapsulate the brand's philosophy of embracing the glamorous and irreverent spirit of LA fashion, with the iconic Viva la Juicy being a testament to their success in capturing youthful, vibrant energy. Their offerings stand out in the fragrance world for their unique blend of audacity and sophistication, making Juicy Couture a beloved brand among those who dare to express themselves unapologetically.