Giorgio Beverly Hills

Founded in 1961 by Fred Hayman, dubbed the "Godfather of Rodeo Drive," Giorgio Beverly Hills is a fragrance brand that epitomizes the luxury and glamour of its namesake location. Known for its iconic, bold yellow and white striped packaging, Giorgio Beverly Hills became a symbol of status in the 1980s with its debut fragrance, which was one of the first to be sold outside the traditional perfume counters. The brand stands out for its commitment to embodying the sophistication and allure of Beverly Hills, making its scents a timeless expression of elegance.